Red Ribbon Week
| My Life . My Choice. Drug Free |
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Enrique "Kiki" Camarena joined the Drug Enforcement Administration in 1974. Kiki confiscated hundreds of thousands of pounds of marijuana and cocaine while investigating a drug scam in Mexico. Unfortunately, Kiki lost his life in 1985, when drug traffickers kidnapped, tortured and killed him. Kiki was a believer that one person could make a difference, and soon after his death friends and family turned tragedy into hope by pledging to lead drug free lives in his honor. Soon after, a National Campaign, Red Ribbon Week was established. Now every year millions of Americans celebrate Red Ribbon Week to remember KiKi and to take a stand, just as he did, against drugs. Wear your Red Ribbon proudly during October 17-25, to show your support and a commitment to a drug free lifestyle. |
| 5th Annual Red Ribbon Week Kick Off Event Kick-Off Event October 15th, 2010 |